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Sakrete Launches New Soft-Crete April Fool’s Video

Sakrete Launches New Soft-Crete April Fool’s Video

Video Production Charlotte a division of L.A. Management Company Produces Viral Video to Highlight Corporate Company’s Sense of Humor on April 1

Video production company creates April Fools video for SAKRETE® that generates tremendous traffic to website.

 CHARLOTTE, NC – – L.A. Management Company, a strategic marketing firm specializing in website development, online marketing, social media management and video production, produced a viral video for SAKRETE®, a leader in concrete and concrete-related products, that highlighted a new product for the company – SAKRETE® Soft-Crete, the world’s first soft and flexible concrete.  Sounds smart, right?  And fills a need by preventing breakage when valuable items are dropped – brilliant!

The video, complete with product managers showcasing the product in the SAKRETE® lab, highlights the technical aspects of the product and offers demonstrations, including a phone being dropped and subsequently broken on regular concrete and then being dropped on the Soft-Crete with no damage.

This April Fools video not only went viral, but also generated a lot of laughs from SAKRETE® customers and distributors.  The SAKRETE® Soft-Crete April Fools launch was a collaboration between L.A. Management Company, the SAKRETE® marketing team and the E-dreamz Web development group.

About L.A. Management Company

L.A. Management Company specializes in online marketing, video production, multimedia production, website development and optimization and social marketing. The company has won numerous awards for their marketing work and video productions.  For more information, visit or call (704) 560-6274.  Join L.A. Management Company on Facebook at

L.A. Management Company is an award winning marketing and communications firm that has been recognized for both the quality of our work and the successful strategic growth of our company. Our objective is to be the one stop shop for the implementation of your marketing and communication initiatives.


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