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Online Video Statistics for August 2012

Online Video Statistics for August 2012

Here are a few of the online video statistics that caught our attention during August 2012:

More than 184 million U.S. Internet users watched 36.9 billion online content videos in July according to comScore.

B2B companies using video experience up to a 36% annual sales increase reports Business2Community.

47 percent of IT professionals watch YouTube videos to research technology solutions via ReelSEO.

According to eMarketer half of US Internet users had watched product videos on homepages, and 47% had watched video on product pages.

A recently study from aimClear showed that videos in universal search results have a 41% higher click-through rate than plain-text results reports SocialMediaToday.com.

Videos are shared 1,200 percent more than links and text posts combined via JeffBullas.com.

Research by Adelie Studios revealed in videos 0-30 seconds somewhere around 82% of your video gets watched or roughly 18% of your audience is clicking away from the video. At 30-60 seconds roughly a quarter of your audience is leaving and at 1-2 minutes over 30% are dropping off.

Mobile Marketer reports more than 33 million unique users watched video on their mobile devices just in fourth quarter of 2011.

The New York Times found that 19.4 percent of viewers abandon video after 10 seconds, and 44.1 percent abandon it after 60 seconds courtesy of ConvinceandConvert.com.

L.A. Management Company is an award winning marketing and communications firm that has been recognized for both the quality of our work and the successful strategic growth of our company. Our objective is to be the one stop shop for the implementation of your marketing and communication initiatives.

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