Recently, Enviro-Master, a premium hygiene services company headquartered in Charlotte, NC came to us to produce a video that would communicate their brand to the public and franchisees.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.
Your brand is derived from who you are, who you want to be and who people perceive you to be. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services.
Below is the video we produced in cooperation with their marketing team that they released at their regional conference.